Revised: 2 September 2025
Your privacy is important to us. This Privacy Policy (“Privacy Policy”) describes how Buddy Tech US Limited (“Buddy”, “we”, “us”, or “our”) and our affiliates, including Buddy Tech Limited, may collect, use, store, disclose, process, and transfer your personal information through your access to or use of Buddy products and services, including those at https://www.tradebuddy.io/ as well as any subdomains, website of ours that links to this Privacy Policy, related websites, mobile applications, and other offerings (collectively, the “Services”). By using the Services or, if required by laws applicable to you, opting into this Privacy Policy, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Services. Buddy may change this Privacy Policy from time to time by posting changes www.tradebuddy.io/legal/privacy-policy and may send notification emails regarding such changes. Your continued use of the Services following the posting of such changes will be deemed your acceptance of those changes, unless additional consent is required.
Buddy encourages you to read this Privacy Policy in its entirety, but here are a few key points:
Privacy Policy Applicability
This Privacy Policy applies when you access the Services or share information with Buddy. Buddy may revise this Privacy Policy at any time. More
Information We Collect from You
We collect all information that you provide directly to use and through the Services, your devices (e.g., computers, smartphones, and tablets), telephone and email as well as information we receive from partners and using cookies and other such technologies. More
How We Use Your Information
We process your personal information only with your consent or as needed to provide you the Services. We may also use your personal information to comply with legal obligations, operate our business, protect the vital interests of you, our customers, or the public, or for other legitimate interests of Buddy. More
How We Share Your Information
We may share your information with our partners, service providers, contractors, agents, and third-party vendors as they need it to help us provide the Services, for other requests you make of Buddy, or in furtherance of our other reasons discussed in this Privacy Policy. We may also share your information to comply with law or for other legitimate interests. More
How We Store and Secure Your Information
We will retain your information as long as necessary for the purposes outlined in this Privacy Policy or for so long as permitted by law, whichever is shorter. Buddy takes technological and organizational measures designed to protect your personal information against loss, theft, and unauthorized access, use, disclosure, or modification. More
Accessing and Updating Your Information
You can access, get copies of, request deletion of, change, or correct your personal information, or request changes to our use of your personal information by using the contact information below. More
Additional Privacy Information
Buddy’s databases are located in the State of California, and you consent to the transfer of your personal information from your location to the State of California. The Services are not for use by children under the age of 18 or the lowest age permitted by applicable law, and we do not collect or process the personal information of any children under the age of 18 or the lowest age permitted by applicable law. You may have additional rights under applicable law where you reside. If you have any questions about this Privacy Policy, please contact us via the contact information below. More
European Union, United Kingdom, and Swiss Data Subject Rights
If you are an EU, UK, or Swiss resident, you may have additional rights under applicable privacy laws and regulations. More
This Privacy Policy applies when you use or access the Services or share information with Buddy. By accessing or using the Services and/or opting into this Privacy Policy (as applicable in your jurisdiction), you consent to this Privacy Policy. Buddy may update this Privacy Policy at any time. If you do not consent to this Privacy Policy for any reason, please do not access or use the Services or share your information with us. Please note that this Privacy Policy applies only to the Services and not to any other third-party website linked to or from it, or any third-party website in which Buddy’s content or functionality is embedded. We do not control the privacy policies or practices of others.
In general, we receive and collect all information you provide via the Services, including through website input fields, advertisements, phone, email (including email campaigns), user reviews, or other such ways. This includes personal information that can identify or relates to you, including, but not limited to:
Category of Personal Information
Examples of Personal Information We Collect May Include:
Sources from which such Personal Information is Collected
Third Parties to whom we share such Personal Information
Category of Personal Information
Profile or Contact Data
Examples of Personal Information We Collect May Include:
Sources from which such Personal Information is Collected
Third Parties to whom we share such Personal Information
Category of Personal Information
Commercial Data
Examples of Personal Information We Collect May Include:
Sources from which such Personal Information is Collected
Third Parties to whom we share such Personal Information
Category of Personal Information
Device/IP Data
Examples of Personal Information We Collect May Include:
Sources from which such Personal Information is Collected
Third Parties to whom we share such Personal Information
Category of Personal Information
Web Analytics
Examples of Personal Information We Collect May Include:
Sources from which such Personal Information is Collected
Third Parties to whom we share such Personal Information
Category of Personal Information
Geolocation Data
Examples of Personal Information We Collect May Include:
Sources from which such Personal Information is Collected
Third Parties to whom we share such Personal Information
Category of Personal Information
Professional or Employment-Related Data
Examples of Personal Information We Collect May Include:
Sources from which such Personal Information is Collected
Third Parties to whom we share such Personal Information
Category of Personal Information
Financial and Payment Data
Examples of Personal Information We Collect May Include:
Sources from which such Personal Information is Collected
Third Parties to whom we share such Personal Information
Category of Personal Information
Sensory Data
Examples of Personal Information We Collect May Include:
Sources from which such Personal Information is Collected
Third Parties to whom we share such Personal Information
Category of Personal Information
Inferences Drawn from Other Personal Data Collected
Examples of Personal Information We Collect May Include:
Sources from which such Personal Information is Collected
Third Parties to whom we share such Personal Information
Category of Personal Information
Other Identifying Information that You Voluntarily Decide to Provide
Examples of Personal Information We Collect May Include:
Sources from which such Personal Information is Collected
Third Parties to whom we share such Personal Information
You have the choice regarding what information you share and the Services you want to engage. You can choose not to provide information to us, but in general, some information about you is required in order for you to access certain functionalities of the Services.
We may periodically obtain information about you from Buddy users and customers, affiliated entities, partners and other independent third-party sources and will add it to our database of information, including any information that you provide to third parties that are associated with or whose products or services are integrated with the Services. For one example, after you transact a trade with another Buddy user, that user may post a review of the trade that includes your personal information.
Additionally, you may provide personal information to us to facilitate your access to and interaction with a third-party provider, such as a freight or shipping service (each, a “Buddy Provider”). If you direct us to provide personal information to such Buddy Provider, any usage of that information will be subject to the agreement(s) in place between you and such Buddy Provider.
We may use cookies, heat mapping, log files, web beacons, device identifiers, advertising identifiers, session replay technologies, and similar tracking technologies, including those from third-party service providers like Google Analytics, Google Tag Manager, HubSpot, and other cloud-based tools, to automatically collect your preferences, performance data, and information about your web usage when you visit the Services. For example, we may collect your IP address, device and Internet service provider information, and Web browser details. We may also collect information about your online activity, such as pages viewed and interactions with other users. This may include collecting geolocation signals from your IP address or device settings to determine your location. By collecting and using this information, we may operate and personalize the Services for you and may also combine this data with other information we have collected about you. For more information on how we use cookies, please see the “Cookies” section below.
The Services are not designed to recognize or respond to “do not track” signals received from browsers. You can control the information collected by such tracking technologies or be alerted when cookies are sent by adjusting the settings on your Internet browser or devices, but such adjustments may affect or disable certain functionality of the Services. You can learn more about Google Analytics and your options for opting out of interest-based Google ads at https://adssettings.google.com. You can learn more about targeted ads and your ability to opt out of receiving interest-based ads at optout.aboutads.info and www.networkadvertising.org/choices.
Cookies
Cookies, also known as tracking cookies or browser cookies, and similar technologies such as web beacons, clear GIFs, pixel tags, and JavaScript (collectively, “Cookies”) are small pieces of data, usually text files, placed on a computer, tablet, phone, or similar device when you use that device to access the Services. We use the following types of Cookies:
Performance/Analytical Cookies. Performance/Analytical Cookies allow us to understand how visitors (like you) use the Services. These Cookies accomplish this by collecting information about the number of visitors to the Services, what pages visitors view the most, and how long visitors view specific pages. For example, Google LLC (“Google”) uses cookies in connection with its Google Analytics services. Google’s ability to use and share information collected by Google Analytics about your visits to the Services is subject to the Google Analytics Terms of Use and the Google Privacy Policy. You have the option to opt-out of Google’s use of Cookies by visiting the Google advertising opt-out page at http://www.google.com/privacy_ads.html or the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout/.
You have the option to decide through your internet browser’s settings whether or not to accept Cookies. Most browsers allow users to choose whether to turn off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the browser) allow you to toggle whether to accept each new Cookie. You can also clear all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit the Services and some functionalities may not work. To explore what Cookie settings are available to you, look in the “settings”, “preferences” or “options” section of your browser’s menu.
To find out more information about Cookies, including information about how to manage and delete Cookies generally, please visit http://www.allaboutcookies.org/.
We process your personal information with your consent or as needed to provide you the Services. We may also use your personal information to comply with legal obligations, operate our business, protect the vital interests of you, our customers, or the public, or for other legitimate interests of Buddy as described in this Privacy Policy.
More specifically, we may use your personal information to:
We may use any aggregated information (as described below) for any purpose.
Personal information collected by Buddy may be stored and processed in your region, in the State of California (the “Applicable Location”), and in any other country where Buddy or its affiliates, subsidiaries, or service providers operate facilities. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective). However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy.
Buddy takes technological and organizational measures designed to protect your personal information against loss, theft, and unauthorized access, use, disclosure, or modification. For example:
We rely on the security policies of AWS’ and other trusted third party providers to protect personal information while stored in their respective controlled facilities.
Buddy complies with applicable data protection laws, including applicable security breach notification requirements.
Data Retention
Buddy will retain your information as long as necessary for the purposes outlined in this Privacy Policy, in a manner consistent with our data retention policy discussed in this section, and for a commercially reasonable time thereafter for backup, archival, fraud prevention or detection or audit purposes or as permitted by applicable law. Buddy will retain your personal information consistent with the original purpose of collection or as long as necessary to comply with our legal obligations; maintain accurate accounting, financial and other operational records; resolve disputes; and enforce our agreements. We will never retain your information for a period longer than permitted by law.
We determine the appropriate retention period for personal information on the basis of the amount, nature, and sensitivity of the personal information being processed; the purpose for which it was collected; the potential risk of harm from unauthorized use or disclosure of the personal information; whether we can achieve the purposes of the processing through other means; and applicable legal requirements.
After expiration of the applicable retention periods, your personal information will be deleted. As discussed below, you may have the right to request we delete this information earlier.
To the extent provided by the law of your jurisdiction, you may:
You may make these requests and any other inquiries about this Privacy Policy by emailing privacy@tradebuddy.io. Any such requests are subject to the protection of other individuals’ rights and applicable law. Additionally, to help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the requested information. To the extent permitted by applicable law, a charge may apply before we provide you with a copy of any of your personal information that we maintain.
Data Transfer. Our databases are currently located in the Applicable Location. Buddy makes no claim that its Services are appropriate or lawful for use or access outside the Applicable Location. If you access the Services from outside the Applicable Location, you are consenting to the transfer of your personal information from your location to the Applicable Location. You are solely responsible for complying with all local laws, rules and regulations regarding online conduct and access to the Services. By providing us your information, you further consent to its storage within the Applicable Location.
Collection of Data from Children. The Services are not directed to children, and you may not use the Services or provide any personal information to Buddy if you are under the age of 18 or if you are not old enough to consent to the processing of your personal information in your country. We do not collect or process personal information of individuals under the age of 18 unless we receive all necessary consents from the individual’s parent or guardian.
California Resident Privacy Rights. California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please e-mail us or contact us through the methods stated above.
If you are a resident of the European Union (“EU”), United Kingdom (“UK”), Switzerland, Lichtenstein, Norway or Iceland, you may have additional rights under the EU or UK General Data Protection Regulation or the Swiss Federal Act on Data Projection (“FADP”), (collectively, the “GDPR”), as applicable, with respect to your Personal Data. The following discusses these rights.
For this section, the GDPR definition of “Personal Data” and “processing” are used. Generally, “Personal Data” means information that can be used to individually identify a person, and “processing” relates to actions that can be performed in connection with collecting, using, storing, and disclosing such data. Buddy is the controller of your Personal Data processed in connection with the Services.
If a conflict exists between this this section and any other provision of this Privacy Policy, the more protective policy or portion shall govern to resolve such conflict. If you have any questions about this section or whether any of the following applies to you, please contact us at privacy@buddytech.io.
We may also process Personal Data of our customers’ end users in connection with our provision of services to our customers. In this case, we are the processor of Personal Data. If you have any questions regarding Personal Data when Buddy is the data processor, please contact the controller party in the first instance to address your rights with respect to such data.
Personal Data We Collect. The “Information We Collect from You” section above details the Personal Data that we collect from you.
Personal Data Use and Processing Grounds. The “How We Use Your Information” section above explains how we use your Personal Data. We will only process your Personal Data as explained in this Privacy Policy and if we have a lawful basis for doing so. The lawful bases include receiving your consent, having a contractual necessity, and furthering our legitimate interests or the legitimate interest of others. The following sections describe these in greater detail.
We process Personal Data based on the consent you expressly grant to us at the time we collect the data. When we process Personal Data based on your consent, it will be expressly indicated to you at the point and time of collection.
We may process the Personal Data as a matter of “contractual necessity”. This means that we need to process the data to perform under our agreement with you and enable us to provide you with the Services. When we process data due to contractual necessity, failure to provide such Personal Data will result in your inability to use some or all portions of the Services.
We process the following categories of Personal Data when we believe it furthers the legitimate interest of us or third parties providing products or services in connection with the Services:
We may also de-identify and anonymize Personal Data to further our legitimate interests.
Examples of these legitimate interests include (as described in more detail above in the “How We Use Your Information” section):
Occasionally, we may also need to process Personal Data to comply with legal obligations, to protect the vital interests of you or other data subjects, or to carry out a task necessary for the public’s interest.
Sharing Personal Data. The “How We Share Your Information” section above details how we share your Personal Data with third parties.
EU and UK and Swiss data subjects have certain rights with respect to Personal Data. This is further set forth below. For more information about these rights or to submit a request, please email us at privacy@buddytech.io. Please note that in some circumstances, Buddy may be unable to fully comply with your request, including if the request is frivolous, extremely impractical, jeopardizes other’s rights, or not required by law. In those circumstances, we will still notify you of such a decision. Generally, we may also need you to provide us additional information, which may include Personal Data, if necessary to verify your identity and the nature of your request. Your rights include:
Transfers of Personal Data. The “Data Transfer” information in the “Additional Privacy Information” section above details how and where we transfer your data. Most significantly, our databases are currently located in the Applicable Location, and you are consenting to Buddy transferring your Personal Data to the Applicable Location.